The 4 Keys

You have a plan.
Three years mapped out.
All your energy poured into work.

But while you’re hyper-focused on the next milestone, life around you begins to fracture.
Your health slips.
Your partner drifts.
Your kids feel the distance.
And eventually, even your business suffers.

The truth is simple: success at all costs costs too much.

I know this feeling.

I’ve lived it.
Successful, but unfulfilled.
Married, but disconnected.
A father, but not present.

And I’ve watched the most successful people I know wrestle with it in silence.

The 4 Keys offers a way forward.
Business. Body. Relationships. Mindset.
Four lenses through which to live with intention.

Drawing on two decades of experience with C-suite leaders, athletes, and entrepreneurs, I reveal how to:

• Restore balance without losing ambition.
• Align work, health, and relationships in a way that lasts.
• Create a 90-day rhythm to move forward with clarity.

The 4 Keys are not theory. They are practice.
And when you commit to them, everything changes.

Audible
Paperback

Modern Manners through the 4 Keys - Tools to Take You to the Top

From boardrooms to dinner tables, clarity often slips in the smallest of moments.
A handshake. A glance at your phone. The way you introduce someone.

CEOs master the big moves — the deal, the strategy, the performance — but lose presence in the micro-moments. These moments belong to the 4 Keys:

• Business: the way you enter a meeting.
• Body: the posture you hold under pressure.
• Relationships: how you treat people when no one is watching.
• Mindset: whether your focus stays steady or scatters.

I’ve seen it again and again. Brilliant leaders who wonder why they’re not heard, not followed, not remembered. It isn’t their vision that fails them. It’s the signals they leak — distracted, rushed, unaware.

There’s a book I return to often: Modern Manners by Dorothea Johnson, with contributions from her granddaughter, Liv Tyler — a dear friend of mine.

Dorothea devoted her life to showing that manners are not about forks and formality, but about clarity in how we show up.

The 4 Keys bring that same truth into business, body, relationships, and mindset.

Ignore this, and one key begins to fail:

• In Business, people stop listening.
• In Body, your presence collapses.
• In Relationships, trust erodes.
• In Mindset, distraction wins.

Live the 4 Keys with clarity, and the opposite happens:

• Business sharpens.
• Body steadies.
• Relationships deepen.
• Mindset clears.
  

People leave your presence feeling seen. That is legacy.

If you haven’t read Modern Manners, I recommend it. Not as a manual for politeness, but as a mirror for how you move through the world. Because in the end, it isn’t the big wins that define you. It’s the micro-moments.

Andrew

The Creative Act through the 4 Keys

From boardrooms to studios, clarity often slips in the smallest of moments.
Not the grand strategy, not the polished plan — but the pause before you speak, the silence before you create.

CEOs obsess over execution. The deal, the strategy, the performance. But without space, without presence, they repeat the same patterns. They grind louder instead of creating deeper.

I know the trap. I’ve lived it. The pressure to always push harder, when what’s missing isn’t more effort — it’s more clarity.

One of the voices that has shaped me is Rick Rubin. I remember buying my first Beastie Boys album and wondering: how did they create something so raw and alive?

Years later, his book The Creative Act put words to it. Creativity is not reserved for artists. It’s the act of living awake. Of stripping back. Of noticing. And in my world, it’s the same discipline the 4 Keys demand.

Ignore this, and the cost is the same:

• In Business, you become tactical, not visionary.
• In Body, you drive it until it breaks.
• In Relationships, you stop listening.
• In Mindset, you confuse noise for clarity.

Live like Rubin describes, and like the 4 Keys demand, and everything shifts:

• Business sharpens with fresh perspective.
• Body becomes a vessel, not a burden.
• Relationships deepen with presence.
• Mindset steadies enough to notice what matters.
  Creation becomes your way of being, not a task on your list.

If you haven’t read The Creative Act, I recommend it.

Not as a book for artists, but as a book for CEOs who wants to live awake. Because in the end, it isn’t about what you produce — it’s about who you become in the process.

Andrew

Presence through the 4 Keys

We all know the feeling of being in the room with someone who holds attention effortlessly.
Not by force. Not by noise. But by presence.

CEOs often mistake presence for performance. They lean too hard into proving, into filling space, into dominating. Or they retreat, distracted and unavailable. Either way, they lose the room.

I know this trap. I once thought louder meant stronger. Until I worked with Patsy Rodenburg. I’ve sat in her workshops, I’ve trained with her one-to-one. And what she teaches is unforgettable: true presence isn’t about performance. It’s about connection.

In her book Presence, Patsy describes the “Second Circle” — the space where we are fully here, fully connected, without collapsing or controlling. For me, that’s not just theatre. It’s leadership. It’s life. And it aligns perfectly with the 4 Keys.

Ignore presence, and the costs are clear:

• In Business, people hear your words but don’t feel your conviction.
• In Body, you push but don’t inhabit yourself.
• In Relationships, you’re there, but not truly with them.
• In Mindset, you scatter instead of centre.

Live in the Second Circle, and the 4 Keys rise together:

• Business sharpens because people trust you.
• Body steadies because you’re rooted.
• Relationships deepen because people feel seen.
• Mindset clears because you stop leaking energy.
  Presence becomes your true power.

If you haven’t read Presence by Patsy Rodenburg, I recommend it. Not as a book about acting, but as a book about leadership. Because in the end, presence is not performance. It’s clarity. And clarity is what every CEO is searching for.

Andrew