Hi, I’m Andrew. I help leaders lead well, live well.

When I was sixteen, my father died suddenly of a heart attack. He was forty-eight.
He’d spent his life building a family bakery — and I grew up believing I’d take it over one day.
But by the time he passed, the business was gone. Everything he’d worked for, lost.

We were poor.
My mum brought home leftovers from the canteen where she worked so we could eat.
There was no safety net — just the reality of starting again.

So I left school at seventeen and went to work.
The one thing that kept me grounded was street hockey.
It taught me teamwork, culture, and what it means to lead under pressure.

But it didn’t pay the bills.
So I learned to sell — skis, futon beds, Armani suits in London markets.
That’s where I discovered my real gift: understanding people.
What they wanted. What they feared. What made them take action.

That skill shaped everything that followed.
I became a business consultant at Yellow Pages, then a regional sales manager.
In 2008, I walked away from security to follow a different calling — helping others grow.

Since then, I’ve coached and trained over 10,000 leaders — from boardrooms to locker rooms — across brands like O2, Vodafone, Barclays, BSkyB, BT, and the BBC.
I’ve led Team Great Britain as Head Coach and built programmes that develop not just performance, but presence.

I’ve published three books — Managing the Mist, The 4 Keys, and The Player-Coach — each exploring how clarity, balance, and mindset shape how we lead and live.

Because I’ve lived both sides — success and loss, business and sport, winning and rebuilding — I know that leadership isn’t about titles or tactics.
It’s about who you become when everything falls apart.

How I Help People

I teach leaders and high performers how to:

• Communicate with clarity — in meetings, on stage, and under pressure.
• Coach with confidence — turning management into motivation.
• Sell with empathy and influence — building trust that drives results.
• Integrate work and life — creating balance that sustains performance.
• Lead with presence — calm, clear, and credible in every situation.

These are timeless human skills — the kind that AI can’t replace.

My Philosophy

Today, my work centres on one idea:
The Art of Leading and Living Well in the Age of AI.

In a world that moves faster than ever, I help leaders slow down — to reconnect with clarity, composure, and humanity.

AI can replicate communication, but not connection.
It can model intelligence, but not integrity.

True leadership still begins where technology ends —
with presence, empathy, and the courage to stay human.

I live in Prague with my wife, Lucie, and our four children.
When I’m not coaching executives, you’ll find me on the ice — still learning, still leading, still playing the game I love.

For collaborations, speaking engagements, or workshop enquiries:
📩 andrew@andrewsillitoe.com